Created an annual Holiday Mixer in the Philadelphia market that highlighted the local creative community. Turkey & Dirty Sprite presents the city its most Emerging artists, DJ's, Clothing brands, and Visual Artists.
Project tasks include scouting and securing venue locations, booking talent, strategically partnering with locally based brands + visual artists, along with developing strategic and guerilla promotion tactics.
PRODUCT + GRAPHIC DESIGN
Created original merchandise based around brand of event, that was sold online and on-site of event. Designed all promotional graphics and flyers for Turkey & Dirty Sprite events.
Due to the inclusion of original merchandise, we activated "Turkey & Dirty Sprite" Pop up Shops featuring emerging DJ acts in a comfortable [store] atmosphere. Placing one store on the historic Philadelphia South Street, and another in Miami's Wynwood area, supporters never know where they will appear. An environment for people to purchase the merchandise and create more community awareness leading up to popular event.
Created original content that was relevant to the market & demographic, including original mixtapes, original videos, creative images, and more. Pitched and secured this content on various websites, blogs, and news outlets including Complex, Philly Voice, HypeFresh Mag and more.